What is Digital Marketing?...
In a nutshell, Digital Marketing is the process of promoting brands, services and products online through a multitude of different channels and platforms. The explosion of the world-wide-web and social media over the last 10-15 years has now allowed businesses to communicate their messages to their prospects and customers far quicker and far easier.
Nowadays people are spending large chunks of their time searching the web, hanging out on Facebook, Twitter or Instagram or reading blogs or news sites, so ignoring the digital market space for any business owner is now in our opinion no longer an option.
Digital marketing is simply putting your business in those very same channels in order for your potential customers to see and find out about who you are, what you do and what products you sell and services you offer.